During the summer months when Abravanel Hall lies quiet to the reverberating sounds of classical music, the hills surrounding Park City come to life as the Utah Symphony retreats to its summer home at the Deer Valley® Music Festival (DVMF). Founded in 2003, the vision of the Deer Valley® Music Festival is to deliver a high quality and musically diverse experience in casual settings of unparalleled natural beauty – full orchestra concerts take place at a stunning outside hillside venue located at Deer Valley Resort.
The six-week festival provides as many as 18 chamber music, classical, and pops concerts in several venues throughout Park City: the Deer Valley® Resort Snow Park Outdoor Amphitheater, St. Mary’s Church, and salon events in private homes in the Park City area.
Over the years, the festival has supported big-name stars including Earth, Wind and Fire, Tony Bennett, Steve Martin and the Steep Canyon Rangers, Beach Boys, Jewel, and Broadway legends such as Idina Menzel, Kristin Chenoweth, Matthew Morrison and Leslie Odom Jr.
As part of the educational outreach mission of the Utah Symphony | Utah Opera, the festival education events offered three sessions of Pro-Am Clinics, in which Utah Symphony members coached 49 area community orchestra musicians and music students from Park City High School in strings, woodwinds, and brass sections. Over the course of the 2016-17 academic year, Summit County school participation in Utah Symphony | Utah Opera education programs totaled 1,710 students and 85 teachers from nine schools.
But what has been more telling is the explosive growth that has seen audience numbers increase by 80 percent since the festival’s inception back in 2003 – even the last 2017 season reported a ticket sales increase of 25 percent from the previous year. The festival began under the direction of Utah Symphony Music Director Keith Lockhart and Utah Symphony & Opera President & CEO Anne Ewers.
And the resulting economic indicators illustrate the positive impact of the festival on boosting the region’s local economy as it continues to attract concertgoers from outside the area in search of the outdoor orchestral experience. Of more than 47,000 tickets distributed during the 2017 season, 78 percent went to non-Summit County residents, the majority of whom resided in Salt Lake, Utah, and Davis counties.
These festival patrons continue to boost the Summit County tourist economy through activities surrounding their concert attendance. Of the respondents to a 2017 post-festival survey, 87 percent indicated that they had eaten at a Summit County restaurant in conjunction with a DVMF concert, 64 percent went shopping, 48 percent visited Park City’s historic Main Street, and 17 percent visited the Utah Olympic Park.
What does the continued growth trajectory and exciting future mean for the 15th anniversary of the festival? A hootenanny “Barn Bash” of epic proportions is being planned at High West Distillery’s Blue Sky Ranch in celebration of 15 years of summer music in the mountains. The Western-themed fundraiser will feature a musical performance by American country group, Asleep at the Wheel. For more information or to purchase a ticket, please contact Heather Weinstock at 801.869.9011 or email her at firstname.lastname@example.org.
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As a resident of Park City, Director of Communications Renée Huang first fell in love with summer in the mountains while attending Deer Valley Music Festival outdoor orchestra concerts. As the festival celebrates its 15 year anniversary in 2018, she takes a look at the growth and impact it has had on the local economy.